Your Press Release Is a Video. Here's How to Make It for Under $1
Turn press releases, news articles, blog posts, and long-form X threads into YouTube and TikTok videos for less than a dollar each. No video skills required.
You spent the morning writing it. Maybe a press release for a product launch. Maybe a long X thread that took three cups of coffee and two hours of pacing. Or a blog post or a company announcement.
However it happened, the hard part is already behind you. The research, the writing, the editing. That's where the actual skill lives.
But right now it's just sitting on a page. Reading it means finding it, opening it, scrolling. And honestly, in its current form, it'll reach about ten percent of the audience a video version would.
Why haven't you made that video? Because turning written content into video has always required a whole production chain: script the voiceover, find or create visuals, record audio, edit it together, add subtitles, pick music, export, upload. A full day of work. Or five hundred bucks to outsource.
What if it cost less than a dollar and took fifteen minutes? It does now.
The Math Nobody Talks About
Let's be specific about the cost of turning written content into video the traditional way:
| Step | DIY time | Outsourced cost |
|---|---|---|
| Script writing | 1-2 hours | $50-150 |
| Voiceover recording | 30-60 min | $30-200 |
| Visual design / B-roll | 2-4 hours | $100-500 |
| Video editing | 2-3 hours | $100-400 |
| Subtitles / captions | 30-60 min | $20-80 |
| Music licensing | 15-30 min | $10-50 |
| Total | 6-12 hours | $310-$1,380 |
That's per video. For every press release, every news story, every blog post you want in video form.
Now compare that with what Felo Video does:
| What you get | How |
|---|---|
| Narration | AI-generated, natural-sounding voice |
| Visuals | Extracted from your source — screenshots, charts, diagrams |
| Motion | Automatic transitions, animated elements |
| Subtitles | Auto-generated, synced |
| Background music | Royalty-free, contextually matched |
| Cover image | Auto-generated |
| Total cost | Under $1 per video |
| Total time | 10-20 minutes |
The gap between those two columns is why most written content never gets a video version. Not because the content isn't worth it. Because the production cost makes it mathematically irrational.
Felo Video changes the math.
How It Works
Here's the process:
Paste your content. Drop in the text of your press release, news article, blog post, or long X thread. If it's already published online, just paste the URL.
Felo Video reads and understands it. It extracts the key narrative, pulls out the important facts, finds the visuals embedded in your source (screenshots, charts, product UI), and structures everything into a video-friendly format.
A first draft appears with narration, subtitles, motion, background music, and a cover image. You're not building a video. You're reviewing one.
Adjust if needed. Tweak the pacing, swap a title, change the music. You can also export in different aspect ratios: vertical for TikTok and Reels, wide for YouTube, square for social feeds.
Press release to published YouTube video in under twenty minutes, for less than a dollar.
The Scenarios Where This Actually Matters
Press Releases
Your company just announced something. The press release is written, distributed, and filed. But press releases are dead by format — journalists skim them, stakeholders archive them, nobody shares them on social media.
A two-minute video version of that same announcement goes into your YouTube channel, your LinkedIn feed, your investor update deck, and your internal team briefing. It gets shared in group chats and shows up in search results as a video snippet with a thumbnail people actually click.
The press release is the source document. The video handles distribution. They shouldn't be separate production efforts.
News Coverage
A publication wrote about your product. The article has a great quote, some market context, maybe a screenshot of your interface. It's sitting on their website behind a headline that half your audience will never see.
Turn it into a short video — the key quotes, the market data, the product context — and share it from your own channels. The article was third-party validation. The video is your distribution of that validation.
Long-Form X Threads
You wrote a 15-tweet thread about industry trends. It did well on X. But X threads have a short shelf life, and the platform isn't where your entire audience lives.
Feed the thread into Felo Video. You get a tight explainer video that works on YouTube, TikTok, LinkedIn, and wherever else you want it. The thinking is the same. The reach is multiplied.
Blog Posts
The one you spent three hours on. The deep dive with data, charts, and actual analysis. You published it, it got some traffic, then it sat there.
A video version puts that same analysis in front of people who don't read blogs but watch videos. That's the same audience in a different mode. And the cost difference between "another blog post" and "blog post plus video" went from hundreds of dollars to under a buck.
Company Announcements
Quarterly updates, strategic pivots, new partnerships. These internal communications usually get turned into slide decks and buried in shared drives. A video version actually gets watched. Send it in the all-hands Slack, embed it in the company wiki, post it on the company YouTube.
The Real Advantage: Volume
Here's what people miss about the under-$1 price point.
When video production costs $500+, you pick the one or two pieces of content per quarter worth a video. Everything else stays as text. When the cost drops under $1, that decision disappears. You make a video for everything: every press release, every news mention, every decent blog post, every thread that performed well, every product update.
This volume is the real advantage. Teams that convert every piece of written content into video get more touchpoints with their audience, a presence on YouTube, TikTok, and Reels, more SEO signals, and a growing library of video assets for sales, investor relations, and recruiting. All of it shareable in formats people actually use.
None of it requires a video producer. You paste text into a tool that reads it and generates the video.
No Video Skills Required
Felo Video doesn't ask you to know anything about video production. No frame rates, aspect ratios, audio levels, color grading, or timeline editing. No Premiere Pro. No After Effects.
You need to be able to write. And if you've written a press release, a blog post, or a long X thread, you can. The video part is handled automatically: narration is generated, visuals come from your source material, subtitles appear on their own, and the music matches the tone of your content.
The only skill you need is writing. You've already done that part.
The Honest Caveat
Felo Video won't fix bad writing. If your press release is a wall of jargon, the video will be a wall of jargon with narration. If your blog post has no clear argument, the video won't magically find one.
The output quality follows the input quality. But that's exactly why this works: the hard part — the thinking and the writing — is already done. The video is just a new format for work you've already completed.
One Content, Every Channel
After generation, you get vertical video at 9:16 for TikTok, Reels, and YouTube Shorts, square at 1:1 for LinkedIn, Twitter/X, and Facebook, and wide at 16:9 for YouTube, your website, and presentations. The same video also gets narration and subtitles in different languages.
One piece of written content. One generation task. Every format and channel covered, all under a dollar.
Bottom Line
You're already writing press releases, news articles, blog posts, and long threads. The thinking and writing are done.
Video is just another format for work you've already finished. At less than a dollar and about fifteen minutes per video, there's no reason to leave it on the page.
This post is also available in 简体中文, 日本語, 한국어, 繁體中文, हिन्दी, Français, العربية, Русский, اردو, Bahasa Indonesia, Deutsch, Tiếng Việt, Türkçe, Italiano, ไทย, Español, বাংলা and Português.