Introducing X Research: Twitter Advanced Search into Real-Time Social Intelligence

Get real-time insights with X Research! Monitor brand sentiment, generate leads, and stay ahead of trends. Access Felo today and start exploring!

We're excited to announce the launch of X Research, a powerful new feature that transforms how you gather insights, understand your audience, and stay ahead of industry trends—all from within the Felo ecosystem.

At Felo, we've always been committed to empowering you with tools that make information more accessible and actionable. Today, we're taking that mission a step further by giving you direct access to one of the world's most dynamic conversation platforms: X (formerly Twitter).

Why We Built X Research

Over the past months, we've listened carefully to your feedback. Many of you told us that while Felo excels at helping you research and synthesize information, you often need real-time insights from social media—particularly from X, where conversations happen at the speed of thought.

You wanted to understand what people are saying about your brand. You needed to identify potential customers actively searching for solutions you offer. You wanted to track industry trends as they emerge, not after they've already passed. And you wanted to do all of this without juggling multiple tools or leaving your workflow.

X Research is our answer to these needs.

What Is X Research?

X Research is an integrated feature within Felo that allows you to conduct sophisticated searches and analyses on X (Twitter) content. It's not just a simple search tool—it's an intelligent research assistant that helps you extract meaningful insights from the vast stream of social media conversations.

Think of it as having a dedicated research analyst who monitors X around the clock, filters through millions of posts, identifies patterns, and delivers exactly the information you need in a clear, organized format.

Six Core Research Scenarios

We've designed X Research around six fundamental use cases that matter most to professionals, businesses, and curious minds alike:

1. Brand Monitoring

Understanding how people perceive your brand is crucial for growth. With X Research, you can analyze public sentiment and reviews about your company, product, or service over any time period.

For example, you might ask: "Analyze public sentiment and reviews about Felo on Twitter over the last month." Within moments, you'll receive a comprehensive analysis of what users are saying, whether sentiment is positive or negative, common themes in feedback, and emerging concerns or praise.

This real-time pulse check helps you respond quickly to customer concerns, celebrate wins, and make informed decisions about product development and marketing strategies.

2. Find Leads

One of the most powerful applications of X Research is lead generation. The platform helps you identify potential customers who are actively expressing needs that your product or service can fulfill.

Imagine being able to find Twitter users who, within the last 30 days, have posted about needing AI presentation tools, project management solutions, or any other product you offer. X Research doesn't just find these posts—it organizes them into well-structured tables with relevant user information, making it easy for your sales team to follow up with warm leads.

This proactive approach to lead generation can dramatically shorten your sales cycle and improve conversion rates.

3. Industry Trends

Staying ahead of industry trends is essential in today's fast-moving business environment. X Research helps you track discussion volume, emerging topics, and shifting conversations within your industry.

You can ask questions like: "How is the discussion volume regarding AI slide-generation tools trending on Twitter? Analyze the past week." The feature will provide you with trend analysis, key conversation drivers, influential voices in the space, and predictions about where the conversation is heading.

This intelligence allows you to position your company strategically, contribute to relevant conversations, and anticipate market shifts before your competitors do.

4. Customer Issues

No product is perfect, and understanding where users struggle is the first step toward improvement. X Research helps you identify bugs, errors, and pain points that customers are experiencing and discussing publicly.

By searching for recent tweets reporting issues with your product, you gain unfiltered insight into the user experience. This direct feedback loop—often more candid than formal support tickets—helps your product team prioritize fixes and improvements that matter most to your users.

5. Competitor Intelligence

Understanding your competitive landscape is crucial for strategic positioning. X Research enables you to monitor what users are saying about competitors, including when and why they're switching between products.

For instance, you can find tweets where users mention switching from one tool to another or considering alternatives. This intelligence reveals gaps in competitor offerings, features users value most, and opportunities for your product to differentiate itself.

This isn't about copying competitors—it's about understanding the market and serving customers better.

6. Campaign Tracking

When you launch a marketing campaign, hashtag, or initiative, you need to know if it's resonating. X Research makes campaign tracking straightforward and comprehensive.

Track how many people are using your campaign hashtag, what they're saying, who the most engaged participants are, and how the conversation is evolving over time. This real-time feedback allows you to adjust your messaging, engage with participants, and maximize the impact of your marketing efforts.

How X Research Works

Using X Research is remarkably simple. You don't need to understand complex search operators or boolean logic. Just describe what you want to know in natural language, and our AI-powered system translates your question into sophisticated queries that extract exactly the information you need.

The results come back organized, analyzed, and ready to act upon. Depending on your query, you might receive sentiment analysis, organized tables of users and posts, trend graphs, or comprehensive summaries of findings.

Privacy and Ethical Use

We want to be clear about our commitment to privacy and ethical use of social data. X Research only accesses publicly available information that users have chosen to share on X. We don't access private accounts, direct messages, or any information users have restricted.

We encourage all Felo users to use X Research responsibly—for legitimate business intelligence, market research, and customer understanding, not for harassment, stalking, or any activity that violates user privacy or platform terms of service.

Getting Started with X Research

X Research is now available to all Felo users. To access it, simply look for the "X Research" option in your Felo interface. You'll see suggested research scenarios to help you get started, or you can create your own custom queries.

We've designed the feature to be intuitive, but we're also here to help. Our support team has prepared detailed guides, video tutorials, and best practice recommendations to help you get the most value from X Research.

What's Next

X Research is just the beginning. We're continuously working to expand its capabilities based on your feedback and evolving needs. In the coming months, you can expect enhanced analytics features, integration with other social platforms, and even more sophisticated AI-powered insights.

We're excited to see how you use X Research to grow your business, understand your audience, and stay ahead of trends. As always, your feedback is invaluable to us. Please share your experiences, suggestions, and success stories—they directly shape how we develop Felo.

Join the Conversation

We believe that information should empower action. X Research puts real-time social intelligence at your fingertips, helping you make better decisions faster. Whether you're a marketer tracking campaign performance, a product manager seeking user feedback, a sales professional finding leads, or simply someone curious about what the world is discussing, X Research is built for you.

Welcome to a new era of social intelligence research. Welcome to X Research.

Ready to explore X Research? Log into your Felo account today and discover what insights await you.