Felo
Free Business Plan Generator — Startup & Small Business Plans
What is a Business Plan Generator?
A Business Plan Generator is an AI tool that creates comprehensive business plans for startups and small businesses. It generates executive summaries, market analyses, financial projections, and go-to-market strategies that can be used for investor pitches, bank loans, or internal planning.
Key Features
- Complete Business Plan: All sections from executive summary to risk analysis
- Market Sizing: TAM/SAM/SOM calculations with stated assumptions
- Financial Projections: 3-year revenue, cost, and profit forecasts
- Multiple Formats: Traditional plan, Lean Canvas, pitch deck, SBA format
- Competitive Analysis: Comparison matrix with your advantages
How to Use
- Describe your business idea and industry
- Define your target market
- Explain your revenue model
- Get a complete business plan with all sections
- Customize financials with your actual numbers
Example
Input: "Subscription box for pet owners, $29/month, target market: millennial pet parents in US cities"
Output:
3. Market Analysis
Market Size:
- TAM: $123.6B — US pet industry total
- SAM: $8.2B — US pet subscription/e-commerce
- SOM: $12M — Urban millennial pet owners, Year 3 target
Target Customer:
- Demographics: 25-38, $60K+ income, urban, 1-2 pets
- Psychographics: Treats pets as children, values convenience, active on social media
6. Financial Projections
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $870K | $2.6M | $5.8M |
| Subscribers | 2,500 | 7,500 | 16,600 |
| Churn Rate | 8% | 6% | 5% |
Tips
- Executive summary is the most important section — investors read it first
- Be conservative with revenue projections (multiply by 0.7 for realistic scenario)
- Include both optimistic and conservative financial scenarios
- State all assumptions clearly (market size, conversion rates, churn)
- Update your plan quarterly — it's a living document
FAQ
Q: How long should a business plan be?
A: Traditional: 15-25 pages. Lean Canvas: 1-2 pages. Pitch deck: 10-12 slides.
Q: Do I need financial projections for a pre-revenue startup?
A: Yes. Use bottom-up estimates: price × expected customers. State assumptions clearly.
Q: What's the difference between TAM, SAM, and SOM?
A: TAM = total market, SAM = segment you can reach, SOM = realistic target in 3-5 years.