Starting image
Pool water rises into a cinematic wall around the bottle.
Product Visuals
Turn a product shot into a commercial moment
Build movement around the product with camera travel, reflections, water, fabric, smoke, or changing light.
Image to Video AI
Image to Video AI: Turn One Image into a Moving Scene.
Animate a photo, product shot, portrait, illustration, or AI image. Describe the subject motion, camera, atmosphere, and pace before you generate.
Available to Pro users. Credits are charged by generated video length and quality.
Starting image
A vintage car unfolds into an original mechanical warrior.
Image to Video Examples
See what one image can become.
A strong source image sets the subject, composition, and visual tone. The motion prompt decides what happens next.
Starting image
A quiet portrait enters a fast-moving Tokyo night.
Portraits
Move the world around a portrait
Keep the person as the visual anchor while expression, hair, clothing, traffic, light, and camera motion bring the frame to life.
Starting image
A painted train races from the bridge into the clouds.
Illustrations
Let an illustrated world continue beyond the frame
Animate vehicles, clouds, weather, depth, and camera movement without losing the style of the original artwork.
How Image to Video AI Works
Control more than motion. Set the opening, ending, subject, and style.
Start with one image, define a transition between two frames, or combine several references. Tell the generator what each asset should control.
01
Animate one starting image
Use one image to set the subject, composition, and opening frame. The prompt directs what moves next and how the camera follows it.
02
Connect a first and last frame
Provide an opening image and an ending image, then describe the transition between them. This works well for product reveals, transformations, and scene changes.
03
Build from multiple image references
Use up to nine images to reference a character, product details, clothing, setting, visual style, or ending frame. State what each numbered image contributes.
04
Combine image, video, and audio references
Use images for appearance, a reference video for motion or camera work, and audio for voice, sound, or rhythm. A request can include up to 12 reference files in total.
A Practical Workflow
Give every reference a clear job.
A short instruction that explains the role of each asset is easier to follow and easier to revise.
01
Upload and label the references
For example: Image 1 is the opening frame, Image 2 is the ending frame, and Image 3 defines the character's clothing.
02
Describe how the shot develops
Write the subject action, camera path, environmental change, pace, and the final frame or pose.
03
Generate and adjust one variable
Choose the duration and quality, review the result, then change one detail such as motion range, camera speed, or ending pose.
Commercial Image-to-Video Uses
Turn approved campaign assets into video for the next channel.
Start with visuals your team already approved, then create short motion assets for ads, product pages, pitches, launches, and social campaigns.
01
E-commerce product ads
- START WITH
- A product image, packaging shot, or model photo.
- CREATE
- Product reveals, package opening, and controlled material or lighting movement.
- USE IT FOR
- Product pages, paid ads, and marketplaces.
02
Social media campaigns
- START WITH
- An approved campaign key visual or creator photo.
- CREATE
- Vertical 9:16 motion variations with a focused hook.
- USE IT FOR
- Reels, TikTok, Shorts, and paid social.
03
Brand and agency pitch films
- START WITH
- A storyboard, key visual, or campaign concept frame.
- CREATE
- Motion previews and selected shots for a pitch film.
- USE IT FOR
- Client proposals, previsualization, and internal approval.
04
Fashion, beauty, and jewelry
- START WITH
- Model, makeup, fragrance, jewelry, or apparel images.
- CREATE
- Controlled pose, fabric, reflection, liquid, and camera motion.
- USE IT FOR
- Launch campaigns, editorials, and social ads.
05
Property, hotel, and destination marketing
- START WITH
- An interior render, room photo, architecture image, or destination still.
- CREATE
- Camera pushes, atmosphere, and daylight or weather transitions.
- USE IT FOR
- Listings, booking pages, and sales presentations.
06
Game, animation, and IP promotion
- START WITH
- Character art, a poster, or an environment concept.
- CREATE
- Character showcase shots, world-building clips, and launch teasers.
- USE IT FOR
- Store pages, community posts, and trailers.
Better Source Images
Start with an image that gives motion room to happen.
Photo-to-video AI works best when the subject is readable and the scene leaves space for the action you want.
Good starting points
A clear main subject with visible edges and room around it.
Lighting, perspective, and depth that are easy to read.
Enough detail to show faces, materials, textures, or illustration lines.
A composition that already resembles the opening frame you want.
Details to watch
Crowded scenes can create competing motion.
Tiny text and intricate patterns may change.
Hands, faces, logos, and product geometry need clear source detail.
A tightly cropped subject leaves little space for walking, turning, or transforming.
Treat the source image as the first frame, not as a loose mood board.
Image to Video AI Prompt
Describe a shot, not just an action.
A useful prompt tells the generator what moves, how the camera sees it, what changes around it, and where the shot should arrive.
Too open
Make the car move and turn into a robot.
Directed shot
A cobalt-blue vintage coupe accelerates along a rain-soaked coastal road. Its body panels unfold into an original humanoid mechanical warrior while the camera tracks low beside it. Heavy rain, headlight reflections, stormy dusk, continuous transformation, cinematic timing.
Subject action
The car accelerates and continuously unfolds into a mechanical warrior.
Camera
A low tracking camera stays beside the transformation.
Environment
Heavy rain, wet-road reflections, a coastal road, and stormy dusk remain visible.
Timing and ending
The transformation progresses through one shot and ends on the completed warrior.
Visual anchor
Keep the cobalt-blue color, wet-road reflections, and coastal setting recognizable.
Motion and Visual Anchors
Direct the motion without abandoning the image.
Use the prompt for change. Use the source image for identity, composition, materials, and color direction.
Direct with the prompt
Subject action and transformation
Camera path and shot distance
Weather, fabric, traffic, water, smoke, and light
Pace, transition, and final state
Anchor with the image
Main subject identity
Core composition and perspective
Product shape, material, and illustration style
Lighting and overall color direction
Image-to-video results can still vary. Clear source detail and a focused motion instruction make each revision easier to judge.
Image to Video vs. Text to Video
Start with a frame when the frame already matters.
Both workflows create short AI videos. The right starting point depends on whether you already have a visual worth preserving.
Image to video
Text to video
Starts with
A photo, product shot, portrait, illustration, or AI image.
A written description of a scene.
Best when
The subject, composition, materials, or art direction already matter.
You want to invent the subject, composition, and setting from scratch.
Main direction
Motion, camera, environment, pace, and ending.
Scene, subject, visual style, action, camera, and mood.
Watch for
Instructions that conflict with the source image.
A broad prompt that leaves too many visual decisions open.
Better Image-to-Video Results
When a result feels wrong, fix one instruction at a time.
A shorter, more specific prompt is easier to revise than a long list of competing actions.
The subject barely moves
Name the action, speed, direction, and final state instead of asking for generic movement.
The scene changes too much
State which subject details, colors, materials, and parts of the composition should remain recognizable.
The camera fights the action
Choose one primary camera move for the shot, such as a push-in, side track, orbit, or locked frame.
A face or product loses its shape
Use a clearer source image and reduce large, conflicting actions around the most important details.
The clip feels random or unfinished
Describe an opening action, the change that follows, and the final pose or frame.
How different creative roles might evaluate the workflow.
Nine role-specific examples show the kinds of details teams may notice when testing an image-to-video workflow.
“Using a first and last frame made the packaging reveal much easier to control. We could show the box closed, opened, and ready for the product page.”
Maya Chen
E-commerce Creative Lead
“The multi-image references were the useful part for our pitch. One image held the character, another the location, and a third the final campaign look.”
Daniel Reyes
Agency Producer
“I could keep the styling from the original editorial image while adding fabric movement and a slow camera orbit. It felt more directed than a generic animation.”
Aiko Tanaka
Fashion Content Editor
“Turning an approved campaign still into a vertical teaser saved us from rebuilding the concept for short-form video. The prompt still needed a couple of focused revisions.”
Noah Williams
Social Media Manager
“The product stayed recognizable while the reflections, liquid, and camera movement gave the fragrance image the pace of a real launch film.”
Sofia Moretti
Beauty Brand Founder
“The best results came when I left room around the subject and changed one instruction at a time. It works much better than asking for several movements at once.”
Arjun Mehta
Product Photographer
“A static interior render became a convincing walkthrough-style shot with a slow push-in and changing daylight. It was useful for an early sales presentation.”
Claire Dubois
Property Marketing Consultant
“We used separate references for the character, armor details, and environment. Labeling each image in the prompt kept the visual direction much more consistent.”
Omar Haddad
Game Publishing Producer
“First-and-last-frame control helped me plan a transformation shot before production. I still reviewed a few versions, but the intended ending stayed clear.”
Lina Park
Independent Filmmaker
Credits, Cost, and Access
Know the estimated cost before you generate.
Rates shown are limited-time offers. Estimated USD values use roughly 1,000 credits as US$1 and may change.
Image-to-video generation is available to Pro users. Current rates and available quality options appear in your workspace.
2K video
138 credits per second
About US$0.14 per second
768P video
86 credits per second
About US$0.09 per second
Estimated generation cost
5 seconds
- 2K
- 690 credits · about US$0.69
- 768P
- 430 credits · about US$0.43
10 seconds
- 2K
- 1,380 credits · about US$1.38
- 768P
- 860 credits · about US$0.86
15 seconds
- 2K
- 2,070 credits · about US$2.07
- 768P
- 1,290 credits · about US$1.29
| Video length | 2K | 768P |
|---|---|---|
| 5 seconds | 690 credits · about US$0.69 | 430 credits · about US$0.43 |
| 10 seconds | 1,380 credits · about US$1.38 | 860 credits · about US$0.86 |
| 15 seconds | 2,070 credits · about US$2.07 | 1,290 credits · about US$1.29 |
Actual credit use and availability may change. Check your workspace before generating.
Image to Video AI FAQ
Questions about turning images into AI videos
Clear answers about source images, prompts, workflows, cost, and access.
Image-to-video AI turns a still image into a short generated video. The source image provides the subject and visual direction, while a prompt describes the motion, camera, environment, timing, and ending.
Your image already has the look. Give it the next shot.
Describe the motion, camera, atmosphere, and ending you want, then generate a short video from that frame.
Animate an ImageAvailable to Pro users.